From Broome, with Love

BilliBob is named after two much-loved dogs, Billi and Bob—the reason this all started in the first place.

What began as a weekly market stall in Broome has grown into something we never expected. Each week, we sold wholesome treats made from wild-caught, Australian-sourced proteins—high in nutritional value, with no preservatives or unnecessary additives—to a small but loyal group of local dog owners.

Word spread. Locals kept coming back, and the many tourists who pass through this remarkable part of the world started taking BilliBob home with them too. What started as treats alone has grown into a full range of accessories—collars, water bottles and toys—all chosen with the same care as our treats.

None of this would have happened without the incredible support of the Broome community, and the tourists who've stopped by our stall over the years. And of course, none of it would have happened without the many furry companions who've sampled, modelled and been photographed for BilliBob along the way—thank you to every one of you.

Sustainability matters to us at every step. Our treats are sourced ethically and sustainably. Our labels and shipping materials are biodegradable. Across our toy range, we've chosen products with the environment in mind too. We know there's always more to do, and we're committed to doing better for the planet as we grow.

From a market stall to a growing range of treats and accessories, BilliBob is still guided by the same idea it started with: dogs deserve better, and so does the planet they live on.

Thanks again to everyone who has been a part of the BilliBob journey. We are so grateful for your support.